The marketing strategy behind Movistar and El Tri's music video could end up alienating fans instead of uniting a country behind its national team.
Mexico is living one of its worst chapters in football history. Not only because of the national team's lackluster performances in the road to Brazil, but because of the corruption and multi-property scandals that have plagued Liga MX for the last years, like the 'gentleman's agreement' that allows clubs to treat their players like disposable cattle , or the Queretaro scandal, that comes to show how Mexican clubs are run by fraudulent companies of questionable origins.
So in light of everything going on right now in Mexican soccer, it seems only reasonable for fans to question the Mexican team's intentions when they subject themselves to such parody as an official World Cup song by a sub-par joke band.
How much time is being taken away from the players, by making them take part in countless publicity stunts, one after the other?
El Tri, being one of the top earning national teams in the world, can't be allowed the luxury of getting away with glamorous music videos and hedonistic lifestyles without giving something back in the form of results on the field. It's just not fair for fans.
People are starting to get uneasy, as they see a very unstable squad getting more worked up on looking good in front of the cameras instead of preparing themselves for a tournament that was supposed to be the country's breakthrough World Cup.