Captain America to Visit Chivas USA
by Matthew Hoffman on Mar.07.2014
Sports and superhero movie tie-ins have become as ubiquitous as the cracker jacks in baseball. The latest, Chivas USA announced late Friday afternoon, is Captain America will be skydiving into the midfield of the StubHub Center at halftime of Sunday's nationally televised game (en Unimas) between Chivas USA and the Chicago Fire in a promotion for the April 4th movie.
The appearance is not without a little bit of irony given Chivas USA is an offshoot for a Mexican club whose mission statement includes strengthening the Mexican National Team.
Chivas USA has its work cut out trying to get fans to come see the team out in what is likely the team's final season in the StubHub Center. Under league ownership with a rebranding following this season, faces an uphill battle trying to stem the tide of departing fans. The team had the lowest attendance in 2012 only to see the attendance fall an additional 35% amid a whole host of problems not least of which being a losing product on the field.
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