The fan who threw a banana at Barcelona rightback Dani Alves during Vilarreal's 3-2 defeat to the Catalan club has been permanently banned from attending matches in El Madrigal stadium Monday afternoon.
The Valencian club moved swiftly with their action, released a statement on their website.
"Villarreal CF wants to communicate that the club deeply regrets and condemns the incident that happened yesterday during the match against FC Barcelona in which a fan threw an object onto the field of El Madrigal," the statement said.
"Thanks to the security forces and the invaluable assistance of the Yellow crowd, the club has already identified the author and has decided to withdraw his season tickets, permanently banning his access to El Madrigal stadium. Once again our club would like to express its firm commitment to promoting respect, equality, sportsmanship and fair play both on and off the field and our absolute rejection of any act that is contrary to these principles, such as violence, discrimination, racism and xenophobia."
The Brazilian defender was about to take a free kick in the 72nd minute when a banana was thrown his direction. Alves, who has reportedly been at the end of public racism towards him for the 12 years he's spent playing in Spain, responded by eating the banana and being the creator of the two final goals that gave Barcelona a vital road win in the match after Tito Vilanova's death.
Alves' countrymen expressed their solidarity with his decision after the match on Sunday and a day later. Club and country teammate Neymar, who didn't play because of his injured foot, has posted several messages on Instagram praising Alves while slamming the culprit.
Chelsea centerback David Luiz also posted a message on Instagram in support of Alves, holding a banana while his club and country teammates Willian and Oscar said the same message as Neymar.
And not only Brazilians are expressing solidarity with Alves, as female legend Marta was joined by Sergio Agüero Monday morning eating a banana.
Here's you can find video of the incident: